Let Campaign Monitor Tell You what Potential Employers are Interested in You

I just have to say, I absolutely love Campaign Monitor.  It is essential for assisting me in showing the true interest of a potential employer.  But how you might ask?  I mean come on, Campaign Monitor is essentially just email newsletter software.  And why am I using newsletters to find a job?  Well let me explain.

As I've mentioned before I have recently been going through a job hunt, trying to find that perfect match.  Luckily for me I don't have to just take the first job, thrown in my direction.  But one issue that just bothered me is that at more and more interviews, people weren't asking to see my portfolio.  I am not sure if this is a growing trend in interviews, or that they actually do look at my portfolio site when I give them the url (usually i don't even see them write it down).  Either way, my analytics can't distinguish between an employer or some random guy that just happened across my site.  So for awhile I was hoping that it wasn't a random person that stumbled upon the site, but instead was a potential employer.

Well I wanted to fix this issue, I figured that after an interview I should write the standard thank you letter for each interview.  But I wasn't sure if a physical letter was good, I could list all of my sites, and hope they looked at them.  And I thought a email letter would be much worse.  So Cornflakeboi, suggested that I make a newsletter/emailer/webblast (whatever you want to call it) and at first I was kinda thrown off by the idea.  I was like, eh I usually think of them as spam, when I get them from Apple or what not.  But as I thought about it more and more I thought it might add that little bit of personal touch, and started to build a framework newsletter which I could modify the letter portion for each interview. 

Now here's where Campaign Monitor comes in, it takes my html and converts it into an email newsletter.  You can then do some testing to ensure that it looks fine in all browers, ect, ect...but I just send it to the most common clients and call it a day.  Then, it allows me to send my thank you letter to each member of the interview.  Nothing at this point is truly different than sending a thank you letter for the mail. 

Except that in that newsletter, I also provide sections such as: reference emails, portfolio links, even linked-in, and twitter accounts.  Each link in Campaign Monitor can be tracked.  I get to see if the employer even opened my mail.  Yeah I know which interviewers, even took the time to open up the email.  I know how many times they opened the email, what links they clicked on.  I now know if they were interested enough to click on a potential portfolio pieces.  This also tells me right away which potential employers to continue to pursuit and which are just dead weight.  Not surprisingly, no one has looked at any of the more social  elements.  I personally think someones bookmarks says a lot about a person, but then again I'm the one looking for a job.

The only thing I'd love to figure out a way to implement is a way to gauge total time spent.  Kinda like if Campaign Monitor and Mint had a little baby. 

But again, I can't stress enough how Campaign Monitor has assisted me on which employers do and do not seem interested in me.  I am sure there are a lot of other emailer software out there.  But I just love how easy Campaign Monitor is to use.  Especially since I already know how to build proper newsletters.  Once I finish a letter, it doesn't take more than 5-10 minutes to set up when to schedule the newsletter for delivery. 

Hopefully it might help you too!

Tagged with: Campaign Monitor, Emailers, eNewsletters, Jobs, Webblasts